Why Your Best Front Desk Staff Shouldn't Be Doing Inactive Patient Outreach
Your front desk team is good at what they do. Inactive patient outreach isn't part of it, and expecting them to reactivate lapsed patients is costing your practice more than you realize. This isn't a criticism. It's an argument for protecting your staff from work that was never theirs to carry in the first place.
Patient Reactivation vs. New Patient Acquisition: Which Has Better ROI?
New patients are expensive. Lapsed patients already know you. Here's the honest ROI comparison every healthcare practice should run before spending another dollar on new patient acquisition as the main growth strategy.